DID YOU KNOW?
Cut a papaya the traditional way and it looks like this.
Cut a papaya the non-traditional way and it reveals a star!
WHY PAPAYA?
MAKE SURE YOU TOUCH THE STARS!
WHAT WE DO
OUR WORK
EXPERIENCE WITH MANY CLIENTS IN MANY INDUSTRIES
Financial Services
(BMO, BMO Harris, CIBC, Scotiabank International, Discover, Wawanesa Insurance)
Automotive
(Ford, Kia)
Education/camps
(Sheridan College, Camp Onondaga, Scouts Canada)
retail
(Shoppers Drug Mart, Loblaws, Sobeys)
Packaged goods
(Kellogg’s, Kraft, General Mills, Hershey, Silk, Campbell’s)
Beverages / spirits
(Coca Cola, Seagram’s, Diageo, Guinness, Absolut)
Sponsorships / Charities
(Soccer, Skating, Olympics, FIFA, HAL – Healthy Active Living, World Vision)
healthcare / pharmaceutical
Pfizer, Astra Zeneca, Hospital for Sick Kids, Best Doctors)
telecommunications
(Bell Canada)
SEGMENTS
EXPERIENCE WITH MANY CLIENTS IN MANY INDUSTRIES
RANGE OF RESEARCH
EXPERTS IN BRAND DEVELOPMENT
Papaya has a core strength in researching everything to do with brand development – from ad testing to masterbrand repositioning. Clients love that about us and agencies love to work with us because we ‘get brands’!
Prior to founding Papaya in 2006, Mary Ann Neshevich (one of the Managing Directors) was EVP of Strategic Planning at Young & Rubicam where she honed her skills on everything to do with brand development – mining and leveraging consumer truths and human insights that inspired the development of creative briefs. Mary Ann also has 13 years of client side experience as Director of Marketing at Cadbury and also as VP Brand Development at BCE.
We have conducted much work in brand development with many clients such as Coke, Loblaws, Kellogg’s, General Mills, Ford, Kia, BMO, CIBC, Scotiabank, and over a dozen ad testing and brand positioning projects with Pfizer alone on key brands like Centrum, Advil, Emergen-C. Our work for Minute Maid resulted in Coca-Cola Canada’s highest ad testing score ever!
OUR WORLD
EXPERIENCE WITH MANY CULTURES AND COUNTRIES...
